Facebook

Strengths:

• Offering detailed analytic tools for a business page that can help you to track your performance.
• You can integrate your business Facebook and Instagram accounts into one and the ability to post your content spontaneously.
• You can schedule your posts in the Facebook business suite.
• Posts can be slightly longer than on other platforms (though you still don’t want to exceed a few sentences).

Tips:

• Create a Facebook business page for your account.
• It’s not necessary to post more than once a day.
• Include a visual in your post to gain more attention.
• Promote your events by sharing the event link or create an event on Facebook.
• Engage with your audience.

Twitter

Strengths:

• Twitter users often follow public figures or other users who engage with subjects in which they are interested.
• Twitter Analytics is available to all Twitter users, including both personal and business accounts.
• Focuses on growing your connections through the following relevant people as well as bringing attention to yourself when you retweet.
• Hashtags allow you to target your posts by trends, topics, relevant searches, etc.

Tips:

• Be sure to include your author name in your handle/username (@FirstLast, for example).
• Tweet regularly and include the link to your program wherever possible.
• Retweet posts by people/groups whose radar you would like to be on.
• Include a visual in your post to gain more attention.
• Use no more than two hashtags in your tweets.

Instagram

Strengths:

• Focuses on visuals.
• Types of Instagram accounts (Bookstagrams, for example) allow you to target your audience.

Tips:

• Ensure that your graphics, photos, and videos are high quality and relevant in alignment with the rest of your marketing efforts.
• Post often and over a long period to increase the visibility of posts and your profile based on the platform’s algorithm.
• Be consistent with the number of posts you upload in a timeframe (whether that’s one post a day or one post a week).
• Include hashtags after your caption. The optimal number of hashtags is 5-10. You can also include hashtags in the comments section when engaging with your followers.