Social media allows you to reinforce your mission, vision and values, and connect with your audience on issues that matter to them as well.
In the Instagram post below, UCLA is showing their support for Juneteenth, reinforcing their commitment to combating racism.

Tips:
- Schedule your post to echo a current event, e.g. Juneteenth
- Using a popular hashtag (#Juneteenth) to increase the reach of your post
Social Media also allows you to connect with others that share similar vision and values, expanding your network and helping to connect members of your network to your partners.
Note how STEMS^2 is mentioning @808TFellows and @HIDOE808 in the post below.

Tips:
- Using mentions (e.g., @HIDOE808) can lead to added exposure for your post and build up a relationship with @HIDOE808
By the way….
What is a social media MENTION?
It’s essentially a “name-drop” on social media, usually marked by an @ symbol. For example, a community partner can mention the COE on social media. “Mahalo to @uhmanoacoe for partnering with us!”
What is a HASHTAG?
It’s a term marked with a # that connects or groups social media activity together. For example, CRDG created #crdgsummerprograms, and added this hashtag to their summer programs posts! If someone clicks on this hashtag in Twitter, they will be able to find a list of twitter posts with this hashtag.