It’s people-powered. It’s dynamic. It’s fast-moving. And it’s growing with incredible speed. Social media offers powerful ways to position your programs and build closer relationships with many individuals. However, it also presents new risks. That’s why we have defined a social media framework. It is a foundation for all COE users working with social media. The aim is to support a strong and cohesive brand presence in all social media activities.

Each social media outlet has its strengths and weaknesses, so we recommend you tailor your posts to each platform. Using Analytics tools that each platform provides helps you make data-driven decisions about your social media strategy. Here’s an overview of the attributes of Facebook, Twitter, and Instagram.

DRAFT

Keep your site fresh and provide accurate content to your audiences!